The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954

The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954

Ethical advertisement is the way of life in this competitive world of trade, and pharmaceuticals are no exception to this practice of advertisement. Advertisement of products is day-by-day increasing because of availability of impressive advertisement channels including TV, electronic media and proactive press. However, the cut-throat competition in advertisements and unethical approach to canvassing is required to be prohibited.

Indian population, especially in rural areas, even today is greatly influenced by the so called miraculous power of magic remedies. The use of Talisman, Taits, Sacred Threads, Kavachas, different types of bone structures, Divine Bhasmas, Mantras and other so called miraculous powers is commonly witnessed by large segment of society, even today. The practice of Bhanamati and related disorders is predominantly prevailing in tribal areas. Any advertisements orally or in writing about the cure of diseases mentioned under Schedule to this Act are objectionable.

Objective

It is an Act to control the advertisement of drugs in certain cases and to prohibit the advertisement for certain purposes of remedies alleged to possess magic qualities. The Act extends to the whole of India except, State of Jammu and Kashmir. It was notified on 30^th April, 1954 and amended in 1963.